Our Mission

SAM's mission is to develop sustainable health care solutions for the poor, with major focus on reducing maternal and infant mortality, controlling tuberculosis and stabilising the population as the first step.

Who Are We and What We Do!

SAM’s mission is to develop affordable healthcare solutions for the poor.

  • As of December 2019, SAM has covered 6.2 million people in 3200 villages.
  • Since 2008, Save a Mother™ has reduced maternal death by 95%.
  • SAM has reduced infant mortality by 60%
  • TB detection has gone up to 300%. TB treatment completed 100%.
  • Contraceptive acceptance increased by 220%.
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Urban Slums
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Direct Impact

  • SAM has trained 37,000 volunteer health activists who live in the villages and are available to the community. SAM has directly impacted over 1,150,000 million people through maternal, child health, population stabilisation and TB control programs.
  • Through maternal, child health and population stabilisation programs, SAM has directly impacted: 530,000 women and over approximately 100,000 infants. SAM follows all (100%) pregnant women in the villages and has reduced maternal mortality by 90% and infant mortality by 60%.
  • In some places, SAM have done better than expected. Example: In the past 6 years, in 167 villages of Gadag in Karnataka, the maternal mortality rate has decreased to 15.8 from 364 and the infant mortality rate has decreased to 5 from 46.
  • Through population stabilisations program, marriage of girls under 18 years of age has decreased to almost zero. Contraceptive use has increased from 28% to 62% and supply chain management has reduced the unmet need for contraception from 10.8 % to 2%. Since 2013, TB control program has been running in 700 villages. 287,042 people have participated in 14,552 community meetings. 13,973 people have had sputum tested. Sputum was positive for TB in 1329 people and 14 had multiple drug resistant TB.
  • All received supervised treated. SAM has directly helped with education and surveillance of 130,000 contacts of TB patients and helped another 317,000 community members with awareness programs. TB detection rate has improved 3.7 times.

Indirect Impact

  • SAM estimates that approximately 0.9 to 1 million people, who did not actively participate in its programs, became aware of the benefits from those who attended our programs.
  • Women feel empowered, which has opened their minds to many choices in life. They express their opinions freely. Men and elderly women, who were suspicious and objected to their women attending public meetings, have mellowed their resistance and have even become enablers.
  • Girls attend school more regularly and the number of girls attending college has increased. Adolescents participation has increased. Public health system and their workers are more responsive to public demand. Local elected politicians are responsive.

Impact since 2008

  • Worked in 3200 villages since 2008
  • Trained over 37,000 volunteer health activists
  • Reduced maternal morality by 95%
  • Reduced neonatal mortality by 60%
  • Increased delivery in hospital to 99%
  • Immunization against Tetanus increased to 90%
  • Increased TB detection by 300%
  • Contraceptive acceptance increased by 220% from 28% to 62%
  • Reduced girls marrying before 18 years close to  ZERO

Current Programs

  • Maternal Mortality Reduction
  • Infant Mortality Reduction
  • Stabilization of Population
  • Tuberculosis Control
  • Under 5 Mortality Reduction
  • Adolescent Health
  • Malnutrition
  • Breast and Cervical Cancer Detection


Collaboration with Mahila clinics to prevent breast and cervical cancer.
Expanding to 150 villages, Muzaffarpur, Bihar
Expanded to 1400 villages, Bahraich, UP
Expanded to Varanasi Urban Slums.
Expanded TB control to 700 villages in Amethi, UP
Expanded to Nizamabad, Telangana
Expanded to Jaunpur (UP)
Expanded to Hospet, Karnataka
Started population stabilization program in Amethi, UP
Started TB Control in Amethi, UP
Expanded to Dharwad, Karnataka
Expanded to Gadag, Karnataka
Maternal child health program in Sultanpur, Amethi & Raebareli (UP)

How We Work!

Since 2008, Save a Mother (“SAM”) Foundation has developed an Effective Social Persuasion (SAM-ESP) model for health care support and behaviour change for the poor in India. The SAM model has been proven in over 3200 villages & 2 urban slums in 10 districts representing approximately 6.2 million people in the states of Uttar Pradesh, Telangana and Karnataka. For less than 25 cents or 15 Rupees per capita per year, SAM has dramatically improved health outcomes in underserved rural areas.

The successful ESP method used to curb maternal mortality has been utilized for other health care issues such as tuberculosis detection and population stabilization.By partnering with local health organizations and governmental authorities, SAM ensures the sustainability of its solutions. SAM implements its programs at a low cost – approximately 15 Rupees per village per year.