Beauty trends come and go, but one set to turn the industry on its head in 2021, according to social media platform Pinterest, is skinimalism. The movement, highlighted in its Trend Prediction Report, refers to how women are embracing a more sustainable, pared-down beauty routine, one that has been gaining momentum since the start of the pandemic.
Everyone is now focusing on what is essential in our daily lives and wellness is a big part of that. A recent report showed the rise of a new set of consumer values post-pandemic that are centered around sustainability and driven by millennials and Generation Z.
People are not looking for brands that are fancy and over-the-top – they want authenticity and transparency, and this will impact the skincare industry, which has traditionally adopted a glossier approach to promoting products in categories such as anti-ageing, for example. Now, consumers want clarity and truth behind their skincare.
According to the Pinterest Report, skinimalism marks the end of the “caked-on make-up look” in favour of a “new ‘effortlessly chic’ routine that is simple and sustainable”.
While this may prove worrying for beauty companies used to marketing multiple products a year, industry insiders say this was a long time coming.
Why would you plonk chemicals that might harm your skin willingly when you have a better plant-based alternative? We, at Plant Science, believe nature has a cure for almost every ailment and skincare is our area of interest. Instead of asking you to look in a certain predetermined ‘beautiful’ way, we celebrate #skinimalism by letting you have a natural glow on your own. Be the real you, so your inner beauty, strength and compassion is visible to the world. We celebrate you!
Happy woman’s day, every day.
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WHAT IS PLANTSCIENCE?
PlantScience blog is an insightful discussion to understand and explain the science behind the great success of plants – how plants live, survive. Nature at its best is a great repository of knowledge and most of it is still a mystery to our minds. However, at Atrimed PlantScience, we have willed ourselves to research, understand the best-kept secrets of Nature and use that knowledge to the betterment of our health. We believe in thinking beyond, knowing beyond and using the best research capabilities to understand the science plants use to live, thrive, adapt and grow. In this blog, you would find details of some interesting plant facts, the science behind them, snippets of history, updates about science and many interesting secrets. Read, subscribe, share your comments about PlantScience with us. Thank you!
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